Introduction
Auburn University, renowned for its dedication to academic excellence, faced challenges in managing their newsletters and the breadth of content being produced. Traditional methods were inefficient, and didn’t offer subscribers a suitably personalised solution. To overcome these hurdles, Auburn University adopted FlipRSS alongside their existing Email Service Provider, Mailchimp, to automate and personalise their newsletter content resulting in individually tailored newsletters and higher open and engagement rates.
Challenges
- Subscriber Engagement: Auburn University wanted to provide their subscribers with relevant, timely content based on their own interests and preferences.
- Inefficient Processes: Creating and curating content manually was labor-intensive and difficult.
- Generic content: All subscribers were receiving the same content.
- Retention: Auburn University wanted to shift focus to retaining subscribers as well as reaching new audiences.
Solution
FlipRSS.com provided a comprehensive solution to these challenges through its unique features:
- Hyper-Personalised Content: FlipRSS allowed Auburn University to deliver newsletters tailored to individual subscriber preferences, making sure each newsletter was relevant to them.
- Automated Content Curation: Helped streamlined content management by automatically aggregating and filtering articles from multiple RSS feeds, reducing manual workload and possibility of errors.
- Seamless Integration: FlipRSS integrated effortlessly with Auburn University’s existing use of Mailchimp, enabling a smooth transition and efficient operations without disrupting their existing processes.
Implementation
The implementation process was simple. Auburn and FlipRSS teams connected to discuss requirements and get a full understanding of their requirements and how FlipRSS could assist.
From this point, Auburn University’s team was able to set up the system and customise templates, with full support from FlipRSS. Newsletter styles and content output were customised to match the university’s branding, and staff received comprehensive training to maximize the benefits of the new system.
Launch was a success, and the team now manage their regular personalised email newsletters themselves, with little or no additional time required to run the scheduled campaigns since launch.
