One of the easiest and the quickest ways to set up automated email campaigns to keep your subscribers engaged and interacting with your content is to use your blog’s RSS feed.
An RSS based email campaign sends new blog posts via email to your audience. The process can be automated saving you time whilst ensuring your subscribers get timely content regularly. You just have to create the campaign once and it will keep sending emails as per your schedule, provided there are new blog posts published on the blog.
All the leading Email Service Providers have the feature of RSS-to-email including MailChimp, Campaign Monitor, GetResponse, Aweber, Constant Contact, and others.
Your subscribers will keep receiving blog posts via email and everyone will be happy.
But what if you have multiple blogs in the same niche, or multiple categories in your blog?
What if you wish to combine RSS feeds from two or more blogs or categories in a single campaign?
For instance, you might have five industry categories on your job site. Or you may have 20 location categories on your real estate site. Subscribers may not be interested in all of the categories, and may only wish to subscribe to certain industries or locations. Before recently, your options have been to send everything and hope the subscriber doesn’t mind sifting through your content to find what they are looking for or send one email for each category so people subscribing to multiple categories receive multiple newsletters.
The other manual way to do this is to create combined feeds for every possible combination of subscriber preferences, but this really is unworkable — just five categories would require 31 different feeds with campaigns set up for each.
The easy way to achieve this is to use a multiple RSS feed automation service like FlipRSS. It works with Mailchimp and automates multiple RSS feeds based on individual subscriber preferences. This makes your life easy and automates the full process.
Here is how it works.
- set up FlipRSS by connecting to Mailchimp
- add your RSS feeds
- set the conditions for who each RSS feed is to be shown to
- schedule your email to send daily, weekly, monthly or simply, as and when you choose
FlipRSS uses the mailing list you specify from Mailchimp and tailors each individual email based on your subscriber’s preferences. They will only receive content in their email from the feeds they are most interested in and most likely to engage with. Watch your open rate and engagement soar.
How can FlipRSS help you?
FlipRSS saves content creators and publishers time by fully automating email newsletters whilst delivering content personalised to individual subscriber preferences. FlipRSS integrates with Mailchimp to automate multiple RSS feeds in email newsletters. Using advanced segmentation, FlipRSS enables your subscribers to select the content they wish to receive enabling the automated delivery of personalised content. FlipRSS clients are seeing big immediate increases in open rate, click-through-rate, and subscriber satisfaction.
Once set up, newsletters are created, customised and scheduled automatically. Sit back, watch your email stats outperform your competitors and focus on creating great content.
What sets us apart?
We’re a small team. Small enough to really care. We care about the quality of the product we produce, we care about the experience of every customer we have the privilege of working with and we care about our impact. We’re here to do a great job of supporting, delighting and connecting you and your subscribers. We’ll help you get set up, so get in touch.