Give your newsletter subscribers the ability to personalise their content and put your email marketing on autopilot
Finding the right balance between automating your email marketing and engaging your subscribers is critical. A focus on automation over subscriber value will obviously lead to problems with attrition whereas a focus on personalisation can be time consuming and difficult to manage.
Thankfully, finding this balance might be easier than you think.
Three key benefits of combining email automation and personalisation in your marketing campaigns:
- Increase subscriber engagement — we’ve seen click rates 750% greater than industry average.
- Reduce unsubscribes — more engaged subscribers means less attrition and a faster growing list.
- Happy subscribers — happy subscribers not only interact more with your regular newsletters but become more open to other brand communications. They are also a great source of word of mouth referrals.
How a recruitment company transformed their email marketing by combining email automation with personalisation
A client of ours in the recruitment industry set us this challenge. How could we increase subscriber satisfaction and engagement without increasing the time required to create and send email campaigns?
The recruitment industry is extremely competitive, particularly in the sectors our client works in. They had started to focus on growing their newsletter database and were actively looking for ways to increase the value they offered to their email subscribers.
The solution we implemented has seen their open rates jump to 50% above industry average and their click rate blow industry averages out of the water by more than 750%*.
Before we get into the solution, it’s worth touching on the time required to maintain this on a daily and weekly basis. Zero. Seriously, we were not only able to decrease the time to prepare and send a newsletter, we were able to eliminate it altogether. Beyond the quick set up, this is a fully automated email marketing solution.
Using FlipRSS alongside the client’s existing Email Service Provider enabled us to automate multiple RSS feeds based on individual subscriber preferences. FlipRSS works to provide a level of customisation and personalisation that makes automation relevant and personal. The results the client is getting week in week out speak for themselves.
It all focuses on the subscriber. Upon subscription, we gave each subscriber the choice of what they received in their newsletter. We allowed them to personalise the content to suit exactly what they were looking for. In this case, which job categories they were interested in. FlipRSS then enables the client to combine and automate multiple RSS feeds within a single newsletter based on these individual subscriber preferences.
Subscribers only get relevant, timely content that they’re interested in. They are more responsive to emails from the client, and most importantly, the lack of irrelevant content has driven click rates through the roof.
The client continues to use their existing email sender and uses FlipRSS to handle the automated RSS to email personalisation and scheduling. FlipRSS works with Mailchimp, allowing businesses to get all this functionality without having to move email providers or move their subscriber data. The campaigns can be set to run daily, weekly, monthly or any other frequency to suit.
Of course, this solution works for many industries and businesses, not just recruitment companies. News websites, real estate agents, educational institutions, bloggers, financial organisations, charities and any business with multiple content categories can all benefit from automating multiple RSS feeds based on subscriber preferences.
Implementing multiple RSS feed to email automation
If you currently have a Mailchimp account to manage your email marketing, the set up is really easy. Then it’s just five simple steps.
- Sign up to FlipRSS (30 day free trial — no credit card required)
- Add a small line of code to your newsletter template (Or import our pre-set template)
- Set up your Groups within Mailchimp if you haven’t already
- Add your RSS feeds to FlipRSS and match to Mailchimp Interest Groups
- Set the schedule and sit back and watch your engagement increase
- Industry averages for Recruitment and Staffing taken from Mailchimp’s Benchmark report
How can FlipRSS help you?
FlipRSS saves content creators and publishers time by fully automating email newsletters whilst delivering content personalised to individual subscriber preferences. FlipRSS integrates with Mailchimp to automate multiple RSS feeds in email newsletters. Using advanced segmentation, FlipRSS enables your subscribers to select the content they wish to receive enabling the automated delivery of personalised content. FlipRSS clients are seeing big immediate increases in open rate, click-through-rate, and subscriber satisfaction.
Once set up, newsletters are created, customised and scheduled automatically. Sit back, watch your email stats outperform your competitors and focus on creating great content.
What sets us apart?
We’re a small team. Small enough to really care. We care about the quality of the product we produce, we care about the experience of every customer we have the privilege of working with and we care about our impact. We’re here to do a great job of supporting, delighting and connecting you and your subscribers. We’ll help you get set up, so get in touch.