Recruitment Company Boston Link made a simple change to their email marketing process that not only sent their click through rates through the roof, but also saved them hours of work every week.
How do we know?
We were challenged to implement the solution and create a reliable, cost effective source of applicants.
The impact of the solution was instant and has produced a consistent increase in open rate and click through rate for their newsletter. Click through rate is regularly up to 750% above industry average, directing email subscribers to relevant content on their site. As a result, email marketing has become one of their biggest referrers of conversions on their website, ahead of all paid and organic social traffic.
And as if that wasn’t enough, the secret they employed is 100% automated, freeing their team of hours of work every week.
When we first spoke with Boston Link, we discussed their focus on email marketing and engagement. They had a clear strategy but were constrained by resources. The solution drafted put their subscribers at the heart of their email marketing whilst fully automating the process at the same time. It was a win-win.
The only problem was, nobody had built a tool to do this yet. We tried all the top email solutions, spoke to support teams and visited forums but with no luck. Nobody could offer what we needed. So we decided to build it ourselves. We also chose to integrate the solution with Mailchimp so Boston Link could continue using their existing mail service — we’d just handle the additional automation and customisation.
We launched FlipRSS with Boston Link as our first customer just over12 months ago — since then their results have amazed all of us. In that short time over 200 businesses have signed up through organic referral alone.
###So what is the secret to sky-high email marketing engagement?
FlipRSS allows Boston Link to automate multiple RSS feeds in a single newsletter. Unique in itself, but not enough to deliver on Boston Link’s customer first strategy. FlipRSS enables their subscribers to select only the feeds that interest them. It’s the perfect balance of automation and personalisation.
Boston Link has an RSS feed for each industry category on their job board. Rather than bombarding subscribers with all of the latest jobs, they allow their subscribers to pick the industries that interest them when they sign up.
FlipRSS automatically uses this information to tailor newsletters for each of their subscribers and sends on a weekly basis. After the initial set up, there is nothing more for the team at Boston Link to do but check their reports as normal and handle the increased flow of applications to the business.
This simple solution has resulted in increased engagement with their newsletter subscribers and email topping social media as a source of conversions on their website. It has reduced their workload and driven up application volumes at the same time.
How can FlipRSS help you?
FlipRSS saves content creators and publishers time by fully automating email newsletters whilst delivering content personalised to individual subscriber preferences. FlipRSS integrates with Mailchimp to automate multiple RSS feeds in email newsletters. Using advanced segmentation, FlipRSS enables your subscribers to select the content they wish to receive enabling the automated delivery of personalised content. FlipRSS clients are seeing big immediate increases in open rate, click-through-rate, and subscriber satisfaction.
Once set up, newsletters are created, customised and scheduled automatically. Sit back, watch your email stats outperform your competitors and focus on creating great content.
What sets us apart?
We’re a small team. Small enough to really care. We care about the quality of the product we produce, we care about the experience of every customer we have the privilege of working with and we care about our impact. We’re here to do a great job of supporting, delighting and connecting you and your subscribers. We’ll help you get set up, so get in touch.