Recruitment Company Boston Link made a simple change to their email marketing process that not only sent their click through rates through the roof, but also saved them hours of work every week.
We were challenged to implement the solution and create a reliable, cost effective source of applicants.
The impact of the solution was instant and has produced a consistent increase in open rate and click through rate for their newsletter. Click through rate is regularly up to 750% above industry average, directing email subscribers to relevant content on their site. As a result, email marketing has become one of their biggest referrers of conversions on their website, ahead of all paid and organic social traffic.
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