Email Personalisation
Newsletter Personalisation in Mailchimp: Beyond Merge Tags
Personalisation in email marketing has a reputation problem. It got associated with “Hi [First Name]” - the practice of inserting a subscriber’s name into a subject line and calling it personalisation. When inboxes are full of “James, here’s what you’re missing” subject lines from brands that have never sent anything relevant to James in their lives, the personalisation has become a form of mimicry rather than a genuine attempt to connect....
