5 Email Copywriting Tips to Help You Drive Conversions

Email marketing is still one of the most powerful tools in a brand’s pocket; there’s a reason the constant refrain from experts is that you should build your list. The average reported ROI on email marketing fluctuates depending on which industry benchmarks you view, but it tends to hover around $40 for every $1 you spend.

That’s an astounding 4,000% return if you know how to do email marketing correctly. And writing great content for your newsletters and marketing emails is critical to that success. Even the most skilled copywriters can use a few tips to help them craft copy that converts, so here are five email copywriting tips to help you drive conversions and boost ROI.

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