Introducing: Custom RSS-to-Email Templates
Now you can have complete control over what you include from your RSS feeds in your RSS-to-email newsletters, how these are styled and any additional elements you want to include to engage your subscribers.
Not all RSS Feeds are the same
Not all RSS-to-Email campaigns are the same.
Now, you can fully customise the output of your automated RSS feeds and posts within your FlipRSS newsletters.
Automate your email newsletter from multiple RSS feeds, personalise the content based on individual subscriber preferences and style your newsletter content any way you want.
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Have RSS feeds come to the rescue of Email newsletters?
You’ve invested in content, you’ve fought to grow your mailing list and you’re staring at falling open rates and low click-through-rates.
The problem isn’t email.
How do I know? I’ve seen newsletter statistics transformed overnight by making one small change.
Stop sending the same content to all your subscribers! Deliver content specific to your subscribers’ preferences.
Simply change your generic ‘sign-up to our newsletter’ form to include preferences. Mailchimp makes this really easy with their Groups functionality.
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How to personalise content for subscribers in email marketing campaigns using RSS Feeds
Fully automating your email marketing with RSS feeds can be a huge time saver. Good in itself, but with FlipRSS you can go one step further.
The tool’s advanced features allow you to personalise the experience for each individual subscriber, and this is rocket fuel for subscriber engagement. Give your subscribers what they want and you will be rewarded!
For example, subscribers to a recruitment company may want to receive the latest jobs, but only in the industry that interests them. Homeowners may want to see the latest houses for sale from a Real Estate site, but only in locations they are interested in. FlipRSS gives site owners, content creators and curators the opportunity of delivering automated newsletters with a high level of customisation.
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Boost your email marketing - a simple way to blend email automation with personalisation
Give your newsletter subscribers the ability to personalise their content and put your email marketing on autopilot
Finding the right balance between automating your email marketing and engaging your subscribers is critical. A focus on automation over subscriber value will obviously lead to problems with attrition whereas a focus on personalisation can be time consuming and difficult to manage.
Thankfully, finding this balance might be easier than you think.
Three key benefits of combining email automation and personalisation in your marketing campaigns:
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