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Mailchimp

Multi-RSS digests, dedupe and per-subscriber personalisation in minutes.

  • Multi-RSS
  • Dedupe
  • "Send only if new"
  • Interest-based personalisation
Time to set up: ~5 minutes
Open Mailchimp guide

Who uses this

Higher-ed
Publishers
Product teams

"University newsletters saw double-digit engagement lifts after switching to multi-RSS digests and per-subscriber personalisation."

What you can build

Recipes for success

Weekly industry digest recipe

Weekly industry digest (3–5 feeds)

Send only when there's something new; avoid empty sends and pauses.

Use this recipe
Per-subscriber topic digests recipe

Per-subscriber topic digests

Map Mailchimp Tags/Interests to FlipRSS topics for truly personal content.

Use this recipe
Executive round-up recipe

Executive round-up

De-dupe similar posts, keep 6–10 best items, auto-scale hero images.

Use this recipe

Tools included

Docs-grade tools to get you started

Multi-RSS

Merger & Dedupe

Merge multiple feeds, normalise titles/dates, and remove duplicates before sending.

Try the merger
Email-Safe

Feed Validator

Paste a feed → get instant warnings (oversized images, missing <guid>, invalid <pubDate>).

Validate a feed
Config

Generator

Form → copies subject, preheader, UTM pattern and an item template you can paste.

Generate my config

Why FlipRSS

vs native RSS & "simple" tools

Multi-RSS by design

Not a single-feed bolt-on

De-duplication that actually works

Catches near-identical items

Per-subscriber personalisation

Via Mailchimp Tags/Interests

"Send only if new"

So automations don't pause on empty feeds

Email-safe previews and validator

Prevent broken images/layouts

Request your ESP

Using HubSpot, Salesforce Marketing Cloud, Marketo or another platform? Tell us what to build next.

Hub-level FAQs

Frequently Asked Questions

Mailchimp. More ESPs are coming—vote for yours above.

Yes—FlipRSS merges feeds, removes duplicates and sends clean digests to Mailchimp.

Yes—enable "Send only if new items exist" to avoid empty sends.

Map Mailchimp Tags/Interests to FlipRSS topics; each subscriber receives content that matches their interests.

Yes—use the email-safe preview and validator to catch issues early.

No—use the Config Generator to copy a ready-to-use subject, preheader and item template.