Mailchimp RSS-to-Email — Multi-RSS, Dedupe & Personalisation
Turn your feeds into smarter Mailchimp newsletters: combine multiple sources, remove duplicates, and tailor content to each subscriber.
FlipRSS connects your RSS feeds to Mailchimp so you can send automated newsletters (daily/weekly) with multiple feeds, de-duplicated items, and per-subscriber topic personalisation. Add your feeds in FlipRSS, choose schedule and rules, then connect your Mailchimp audience. Use the Config Generator below to copy the exact subject, preheader, and item template for a clean send.
Only sends if new items exist
Map interests/tags in Mailchimp to topics in FlipRSS
Dedupe near-identical posts and auto-scale hero images
FlipRSS → Feeds → Add Feed. Repeat for each feed you want to include.
Tip: Use clear names like "Company Blog," "Industry News," "Partner Updates."
FlipRSS → Digests → New Digest → choose Multi-RSS.
Set frequency (e.g., Weekly, Friday 09:00), time zone, and email subject template.
Turn on Dedupe → "Only include items not sent before."
Add a look-back window (e.g., 14 days) and enable title/URL fuzziness to catch near-duplicates.
In Personalisation, map Mailchimp Tags/Interests ⇄ FlipRSS Topics.
Example: subscribers tagged "AI" receive AI-tagged items first (or exclusively).
Open Email-safe Preview to check titles, images, and tracking.
Paste each feed into the Email-Safe Validator to catch missing guid, oversized images, or invalid dates.
Click Connect → Mailchimp → OAuth.
Choose Audience, confirm From/Reply-To, and default segment (or send to all).
Use the Config Generator (below) to auto-fill subject, preheader, and item template.
Click Copy on each snippet and paste into your FlipRSS digest settings.
Enable "Send only if new items exist" to avoid empty sends (and Mailchimp pauses).
Send a test to your seed list, review formatting, then enable the schedule. 🎉
{{digest_date}} Weekly Digest: {{top_topic}} Highlights
Fresh from {{feed_count}} sources • {{new_items_count}} new stories
<article class="flip-item">
<h3><a href="{{item.url}}?utm_source=newsletter&utm_medium=email&utm_campaign={{digest_date}}">{{item.title}}</a></h3>
<p>{{item.excerpt}}</p>
<p><small>{{item.source}} • {{item.published_human}}</small></p>
{{#if item.image}}
<img src="{{item.image}}" alt="{{item.title}}" width="600" style="max-width:100%;height:auto;" />
{{/if}}
</article>
Paste your RSS URL below to check for email compatibility issues.
FlipRSS merges your feeds, de-duplicates by canonical URL/title similarity, then applies interest rules you define (using Mailchimp tags or interests). You can:
Either way, you ship one newsletter, and FlipRSS assembles the right content per person.
Check the look-back window and that feeds published new posts; verify time zones.
Increase title similarity threshold or enable canonical-URL dedupe.
Ensure absolute URLs and limit width to 600–700px; the validator flags oversized images.
Enable "Send only if new items exist" to avoid empty runs.
Use the Config Generator's UTM pattern to standardise tracking.
Some feeds cache heavily—set your digest to run after a feed's known publish time.
Yes. Add all feeds to FlipRSS, choose Multi-RSS, and enable Dedupe to avoid repeats.
Turn on "Send only if new items exist." FlipRSS checks your feeds before sending.
Map Mailchimp Tags/Interests to FlipRSS Topics. Each subscriber receives content matching their tags.
Yes—add block rules (e.g., exclude "jobs" or "press" tags) in your digest settings.
If a channel exposes an RSS feed, yes. Paste the feed URL; the validator will flag any formatting issues.
Yes—set Max items per send in the Config Generator (e.g., 6–10 top stories).
FlipRSS skips unreachable feeds for that run and logs a warning; it doesn't block the entire send.
Toggle the digest Schedule in FlipRSS; your settings are preserved when paused.