Mailchimp's RSS automation starts with a primary feed URL and can reference additional feeds through template merge tags. FlipRSS adds a managed multi-feed workflow: connect your Mailchimp audience, add each content feed and map feeds to Mailchimp Groups so subscribers receive the topics they selected. Campaigns can be scheduled or sent manually. Read the steps below, or compare the wider use cases on the RSS-to-email service page.
FlipRSS is listed in the official Mailchimp integrations directory.
All three approaches can automate a newsletter. The difference is how much control remains over separate feeds and which subscribers receive them.
| Requirement | Mailchimp native RSS | Combined feed | FlipRSS + Mailchimp |
|---|---|---|---|
| Scheduled RSS email | Yes | Requires an email platform | Yes |
| Several content sources | With template merge tags | Yes | Yes |
| Keep source sections separate | Template-dependent | Usually no | Yes |
| Different feeds for different subscribers | Requires separate campaign or audience logic | No | Yes, using Mailchimp Groups |
| Per-feed item and layout controls | Template-dependent | Depends on the aggregator | Yes |
| Subscriber records remain in Mailchimp | Yes | Yes, when Mailchimp sends | Yes |
Best when every recipient should receive the same fixed sections and your team is comfortable maintaining RSS merge tags in the template.
Best when the only requirement is to turn several sources into one chronological feed URL for an existing email automation.
Best when feeds need separate controls or their inclusion should depend on each subscriber's Mailchimp Group membership.
For the platform-neutral decision process, read how to combine multiple RSS feeds in one newsletter or compare the options in our RSS feed aggregator guide. Mailchimp's current native workflow is documented in its RSS automation guidance.
Bring content from blogs, newsrooms and other RSS sources into one workflow
Map Mailchimp Groups to the feeds each subscriber wants to receive
Schedule campaigns or trigger a send when your team is ready
Sign in to FlipRSS using the Mailchimp connection. FlipRSS can then load the audiences, Groups and templates available to the connected account.
Select the audience that should receive the campaign. Subscriber records remain in Mailchimp; FlipRSS uses the selected audience for campaign delivery.
If subscribers choose content preferences, create corresponding Groups in Mailchimp. Use clear subscriber-facing labels such as Research, Events or Vacancies.
Optional: skip Group mapping when every subscriber should receive every feed.
Add the URL for each content source in the Feeds panel. Give each feed a meaningful title and confirm that the newest expected items appear.
If you still need the URLs, follow the RSS feed discovery guide.
Choose the maximum number of items, whether only new items should be included, whether the feed title is visible and how its items should be laid out.
Use the Show to setting to make the feed universal or restrict it to a selected Mailchimp Group.
Set a recognisable sender name, a verified sender address, subject line and preview text. Select the Mailchimp template used for the campaign.
Enable Test Sending and send the campaign to the test address or tagged seed subscribers. Check feed selection, links, images and layout on mobile and desktop before enabling general delivery.
Choose automated scheduling when the newsletter should run regularly, or use manual sending when a team member needs to review each edition first.
Mailchimp remains the system that holds your audience and subscriber preferences. FlipRSS connects the content sources to that audience and uses the Mailchimp Groups you select to control who sees each feed. You can:
FlipRSS retrieves new feed items and builds the appropriate content for the campaign. Your audience data remains in Mailchimp, while campaign settings control the subject, sender, template, schedule and feed presentation.
Suppose an organisation publishes three feeds and exposes the same three topics as subscriber preferences in Mailchimp.
Selected: Research + Events
Selected: Events + Jobs
Both versions come from the same scheduled campaign. Mailchimp retains the audience and Group memberships; FlipRSS uses those memberships to decide which feed sections to include.
See the setup stepsConfirm the feed contains a newly published item, review the feed's new-items setting and check the campaign schedule and time zone.
Check whether the same article appears in more than one selected feed. Remove the overlapping source or adjust the article's category assignment.
Confirm the image is present in the feed, uses an absolute HTTPS URL and is supported by the selected email layout.
Refresh the Mailchimp audience data in FlipRSS after creating or changing Groups, then check that the correct audience is selected.
Confirm the test recipient has the expected Mailchimp Group memberships and that each feed's Show to setting is mapped correctly.
Some websites cache feed output. Compare the newest feed item with the website and schedule the campaign after the feed normally updates.
Yes. Add each feed to the FlipRSS campaign and choose whether it is shown to everyone or to a selected Mailchimp Group.
For each feed, choose the option to include new items only. The number shown can be lower than the maximum when fewer new items are available.
Create subscriber preferences as Mailchimp Groups, then use each feed's Show to setting to select the Group that should receive it.
No. Groups are only needed for preference-based personalisation. Select All subscribers when everyone should receive a feed.
Yes, if the source provides a publicly accessible RSS feed containing the content you want to send.
Yes. Set the maximum number of posts separately for each feed in its FlipRSS feed options.
Yes. Enable Test Sending and send to the configured test address or other subscribers carrying the test tag before general delivery.
Yes. FlipRSS campaigns can be scheduled automatically or sent manually when your team is ready.