Email Automation
Mastering Email Marketing: Going beyond basic email personalisation
Welcome to our MASTERING EMAIL MARKETING series. Follow along or download the complete guide for free.
Part 1: Building a Strong Foundation - The importance of going beyond basic email personalisation
In my experience, stepping beyond basic personalisation in email marketing isn’t just beneficial; it’s necessary. When I first started using email as a tool, adding a recipient’s name in the subject line was enough, or at least I thought it was. But as the email and digital landscapes have evolved, so has the expectations our audiences. They now seek content that feels specifically crafted for their needs and interests. Here’s why going beyond basic personalisation is crucial:
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Complete WordPress RSS-To-Email Guide: Updated for 2025!
Complete WordPress RSS-To-Email Guide: Updated for 2025!
Revitalise Your WordPress Content with RSS-to-Email: Unlocking the Power of FlipRSS As of January 20, 2025, utilising your existing WordPress website content to deliver relevant, timely, and engaging newsletters to your subscribers has never been more essential. One of the most effective methods to achieve this is through RSS-to-Email campaigns, which offer a streamlined approach to content distribution.
The Resurgence of RSS in 2025
RSS (Really Simple Syndication) is making a notable comeback. This undervalued asset of the internet age simplifies the lives of content producers and marketers while enhancing the experience for content consumers. With advancements in technology, RSS feeds have evolved into sophisticated tools that can significantly transform email campaigns and engagement results.
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How do I find the RSS feed for a website?
RSS feeds are the way FlipRSS enables its customers to send automated email newsletters based on subscriber preferences.
For this reason, being able to find and identify RSS feeds is extremely important.
Finding RSS Feeds on Wordpress websites
Nearly 30% of websites are estimated to be run on Wordpress so this is a good place to start. Wordpress has RSS feeds baked in, so finding them is much easier.
- Find the main RSS Feed of a Wordpress website
- Find the RSS Feed of a particular tag or category on Wordpress
Finding RSS Feeds via Source Code
Another option is to view the source code of the website you want to find an RSS feed for.
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Amplifying Impact: Email Engagement with FlipRSS for Non-Profits
In the heart of every non-profit and charity lies a story — a narrative of change, hope, and impact. As we introduce the latest capabilities of FlipRSS, we are not just offering new features; we are providing a new pathway for non-profits to share their stories, engage their supporters, and grow their community through the strategic use of email marketing.
The Unseen Power of Email in Non-Profit Communications
Amidst the digital cacophony, email emerges as a beacon of direct and personal communication. Consider this: email marketing is known to deliver an ROI of £42 for every £1 spent, making it one of the most effective tools for engaging supporters and driving donations (DMA, 2019). In a sector where every penny counts, the efficiency and effectiveness of email cannot be overlooked.
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