Email Automation
University RSS-to-Email Newsletters: A Practical Guide
The short answer: universities can automate audience-specific newsletters by treating departmental and topic RSS feeds as content sources, recording reader interests in Mailchimp Groups, and matching feeds to those Groups. One campaign can then create different content combinations for students, alumni, staff, researchers and external partners. This approach is most useful where content is already distributed across schools, departments, research centres, events systems, podcasts and institutional news sites. The higher-education communication problem A university rarely has one audience or one publishing team....
Non-Profit Newsletter Automation: A Practical Guide
The short answer: a non-profit can automate relevant newsletters by publishing different content types to separate RSS feeds, recording supporter interests as Mailchimp Groups, and matching each feed to the appropriate Groups. One scheduled campaign can then assemble a different mix of content for donors, volunteers, campaigners and service users. This guide is for teams that currently rebuild a general newsletter by hand or maintain several overlapping campaigns. It explains the content and audience decisions that need to be made before configuring the technology....
RSS Feed Aggregator for Email Marketing: Which Approach Actually Works
If you’re running a newsletter from multiple content sources, you need some form of RSS feed aggregation - a way to combine content from different feeds into a single newsletter delivery. Several approaches exist, and they’re not equivalent. This guide compares them so you can choose the one that fits your situation. The short answer: use a simple feed merger when every subscriber should receive the same combined content. Use separate campaigns when each feed represents a genuinely separate newsletter....
Newsletter Personalisation in Mailchimp: Beyond Merge Tags
Personalisation in email marketing has a reputation problem. It got associated with “Hi [First Name]” - the practice of inserting a subscriber’s name into a subject line and calling it personalisation. When inboxes are full of “James, here’s what you’re missing” subject lines from brands that have never sent anything relevant to James in their lives, the personalisation has become a form of mimicry rather than a genuine attempt to connect....
Mailchimp RSS Campaigns: What Most Setup Guides Get Wrong
Most guides to setting up a Mailchimp RSS campaign are accurate. They show you where to click, which field to fill in, and how to activate the campaign. Then they stop. What they don’t cover is why most RSS campaigns underperform after the first few sends - and what to do about it. This post is the guide that picks up where the others leave off. The short answer: a reliable Mailchimp RSS campaign depends on more than connecting a feed....
Multiple RSS Feeds in Mailchimp: The Complete Setup Guide
Most Mailchimp users are running one RSS feed into one automated campaign. It works, up to a point. But the moment your content spans more than one source - a blog, a news feed, an events calendar, a jobs board - that single-feed setup starts to show its limits. You end up either picking one source and ignoring the others, or rebuilding the campaign manually every time you want to mix things up....
Mastering Email Marketing: Going beyond basic email personalisation
Welcome to our MASTERING EMAIL MARKETING series. Follow along or download the complete guide for free. Part 1: Building a Strong Foundation - The importance of going beyond basic email personalisation In my experience, stepping beyond basic personalisation in email marketing isn’t just beneficial; it’s necessary. When I first started using email as a tool, adding a recipient’s name in the subject line was enough, or at least I thought it was....
WordPress RSS-to-Email: Setup and Automation Guide
WordPress already creates RSS feeds for your published content. Connect the right feed to an email platform and each new post can become part of an automated newsletter—without copying content into a campaign by hand. This guide covers the WordPress-specific setup: where to find feed URLs, how to choose between one feed and several feeds, how to test the result and what to check when a campaign does not work as expected....
Amplifying Impact: Email Engagement with FlipRSS for Non-Profits
In the heart of every non-profit and charity lies a story — a narrative of change, hope, and impact. As we introduce the latest capabilities of FlipRSS, we are not just offering new features; we are providing a new pathway for non-profits to share their stories, engage their supporters, and grow their community through the strategic use of email marketing. For the implementation framework—including supporter preferences, RSS source planning, testing and measurement—use our non-profit newsletter automation guide....
Cultivating Curiosity: Driving Educational Email Engagement
For educational institutions and online course creators, the true measure of success transcends mere knowledge transfer — it lies in the cultivation of curiosity and the fostering of a lifelong learning journey. As we unveil the latest enhancements to FlipRSS, we invite Educational Institutions and Online Course Creators to reimagine the potential of engaging and growing their subscriber base, leveraging the often-underestimated power of email marketing. The Renaissance of Email in Education Today, more than ever before, the digital landscape is brimming with transient notifications and fleeting attention, email stands as a beacon of sustained engagement....