Email Automation
Crafting Engagement-Driven Content using Multiple RSS Feeds
In the realm of digital communication, content remains king. But as audiences grow more diverse and discerning, curating content that consistently engages becomes a mounting challenge. One solution, often overlooked, lies in leveraging multiple RSS feeds. This strategy not only ensures a constant stream of fresh content but also promises relevance, a key driver of engagement. Demystifying RSS in the Digital Age RSS, or Really Simple Syndication, is a tool that collates updates from various online sources into a standardised format....
Unlocking Higher Email Open Rates with Personalised Newsletters
Capturing the attention of subscribers is a game of strategy and finesse. Among the various metrics that businesses track, the ‘open rate’ of newsletters stands out as a crucial indicator of subscriber engagement. But with overflowing inboxes and ever-shortening attention spans, how can businesses ensure their newsletters are not just received, but also read? The key lies in personalisation. The Power of Personalised Newsletters At its heart, personalisation is about relevance....
How Automated Newsletters Optimise Workflow and save time
In an age where time is often equated with money, efficiency in business operations isn’t just a luxury — it’s a necessity. One area where many B2B companies have sought to streamline and optimise is in their communication strategies, particularly newsletters. Enter the era of automated newsletters, a game-changer for businesses aiming to engage audiences effectively whilst also conserving valuable time. Why Consider Automation in Newsletter Creation? For many businesses, newsletters are a pivotal component of their communication strategy....
Introducing RSS Feed Deduplication
So, you’re automating your newsletter creation with multiple RSS feeds but what happens if a post gets added to more than one feed? In the past, subscribers would see two versions of the same post in their newsletter. Not any more! Say goodbye to duplicate posts in your newsletters with FlipRSS’s deduplication feature - available within our Enterprise tier. If a post is relevant to more than one category on your website, you have to include it in both feeds....
5 Email Copywriting Tips to Help You Drive Conversions
Email marketing is still one of the most powerful tools in a brand’s pocket; there’s a reason the constant refrain from experts is that you should build your list. The average reported ROI on email marketing fluctuates depending on which industry benchmarks you view, but it tends to hover around $40 for every $1 you spend. That’s an astounding 4,000% return if you know how to do email marketing correctly. And writing great content for your newsletters and marketing emails is critical to that success....
Introducing: Custom RSS-to-Email Templates
Now you can have complete control over what you include from your RSS feeds in your RSS-to-email newsletters, how these are styled and any additional elements you want to include to engage your subscribers. Not all RSS Feeds are the same Not all RSS-to-Email campaigns are the same. Now, you can fully customise the output of your automated RSS feeds and posts within your FlipRSS newsletters. Automate your email newsletter from multiple RSS feeds, personalise the content based on individual subscriber preferences and style your newsletter content any way you want....
Have RSS feeds come to the rescue of Email newsletters?
You’ve invested in content, you’ve fought to grow your mailing list and you’re staring at falling open rates and low click-through-rates. The problem isn’t email. How do I know? I’ve seen newsletter statistics transformed overnight by making one small change. Stop sending the same content to all your subscribers! Deliver content specific to your subscribers’ preferences. Simply change your generic ‘sign-up to our newsletter’ form to include preferences. Mailchimp makes this really easy with their Groups functionality....
Automated Email Increases CTR 750% above Industry Average.
Recruitment Company Boston Link made a simple change to their email marketing process that not only sent their click through rates through the roof, but also saved them hours of work every week. How do we know? We were challenged to implement the solution and create a reliable, cost effective source of applicants. The impact of the solution was instant and has produced a consistent increase in open rate and click through rate for their newsletter....
How to personalise content for email subscribers.
Fully automating your email marketing with RSS feeds can be a huge time saver. Good in itself, but with FlipRSS you can go one step further. The tool’s advanced features allow you to personalise the experience for each individual subscriber, and this is rocket fuel for subscriber engagement. Give your subscribers what they want and you will be rewarded! For example, subscribers to a recruitment company may want to receive the latest jobs, but only in the industry that interests them....
A simple way to blend email automation with personalisation
Give your newsletter subscribers the ability to personalise their content and put your email marketing on autopilot Finding the right balance between automating your email marketing and engaging your subscribers is critical. A focus on automation over subscriber value will obviously lead to problems with attrition whereas a focus on personalisation can be time consuming and difficult to manage. Thankfully, finding this balance might be easier than you think. Three key benefits of combining email automation and personalisation in your marketing campaigns:...