Email Automation
A simple way to blend email automation with personalisation
Give your newsletter subscribers the ability to personalise their content and put your email marketing on autopilot Finding the right balance between automating your email marketing and engaging your subscribers is critical. A focus on automation over subscriber value will obviously lead to problems with attrition whereas a focus on personalisation can be time consuming and difficult to manage. Thankfully, finding this balance might be easier than you think. Three key benefits of combining email automation and personalisation in your marketing campaigns:...
Sending automated email campaigns with multiple RSS feeds
One of the easiest and the quickest ways to set up automated email campaigns to keep your subscribers engaged and interacting with your content is to use your blog’s RSS feed. An RSS based email campaign sends new blog posts via email to your audience. The process can be automated saving you time whilst ensuring your subscribers get timely content regularly. You just have to create the campaign once and it will keep sending emails as per your schedule, provided there are new blog posts published on the blog....