Email Automation
Have RSS feeds come to the rescue of Email newsletters?
You’ve invested in content, you’ve fought to grow your mailing list and you’re staring at falling open rates and low click-through-rates.
The problem isn’t email.
How do I know? I’ve seen newsletter statistics transformed overnight by making one small change.
Stop sending the same content to all your subscribers! Deliver content specific to your subscribers’ preferences.
Simply change your generic ‘sign-up to our newsletter’ form to include preferences. Mailchimp makes this really easy with their Groups functionality.
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Automated Email Increases CTR 750% above Industry Average.
Recruitment Company Boston Link made a simple change to their email marketing process that not only sent their click through rates through the roof, but also saved them hours of work every week.
How do we know?
We were challenged to implement the solution and create a reliable, cost effective source of applicants.
The impact of the solution was instant and has produced a consistent increase in open rate and click through rate for their newsletter. Click through rate is regularly up to 750% above industry average, directing email subscribers to relevant content on their site. As a result, email marketing has become one of their biggest referrers of conversions on their website, ahead of all paid and organic social traffic.
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How to personalise content for email subscribers.
Fully automating your email marketing with RSS feeds can be a huge time saver. Good in itself, but with FlipRSS you can go one step further.
The tool’s advanced features allow you to personalise the experience for each individual subscriber, and this is rocket fuel for subscriber engagement. Give your subscribers what they want and you will be rewarded!
For example, subscribers to a recruitment company may want to receive the latest jobs, but only in the industry that interests them. Homeowners may want to see the latest houses for sale from a Real Estate site, but only in locations they are interested in. FlipRSS gives site owners, content creators and curators the opportunity of delivering automated newsletters with a high level of customisation.
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A simple way to blend email automation with personalisation
Give your newsletter subscribers the ability to personalise their content and put your email marketing on autopilot
Finding the right balance between automating your email marketing and engaging your subscribers is critical. A focus on automation over subscriber value will obviously lead to problems with attrition whereas a focus on personalisation can be time consuming and difficult to manage.
Thankfully, finding this balance might be easier than you think.
Three key benefits of combining email automation and personalisation in your marketing campaigns:
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