Email Personalisation
A simple way to blend email automation with personalisation
Give your newsletter subscribers the ability to personalise their content and put your email marketing on autopilot Finding the right balance between automating your email marketing and engaging your subscribers is critical. A focus on automation over subscriber value will obviously lead to problems with attrition whereas a focus on personalisation can be time consuming and difficult to manage. Thankfully, finding this balance might be easier than you think. Three key benefits of combining email automation and personalisation in your marketing campaigns:...
