Email Personalisation
Data-Driven Email Personalisation: A Practical Framework
Email personalisation works best when it starts with a useful question: what does this subscriber want to receive? A first name in the subject line may make an email look personalised, but it does not make the content more relevant. For publishers, universities, membership organisations and content teams, the more valuable opportunity is to match each subscriber with the topics they have chosen. This article explains the data foundation needed to do that reliably....
A simple way to blend email automation with personalisation
Give your newsletter subscribers the ability to personalise their content and put your email marketing on autopilot Finding the right balance between automating your email marketing and engaging your subscribers is critical. A focus on automation over subscriber value will obviously lead to problems with attrition whereas a focus on personalisation can be time consuming and difficult to manage. Thankfully, finding this balance might be easier than you think. Three key benefits of combining email automation and personalisation in your marketing campaigns:...