Email Segmentation
Email Segmentation: A Practical Guide to Better Targeting
Email segmentation means selecting a defined group of subscribers for a particular message or content experience. The purpose is not to create as many segments as possible. It is to make each email more relevant while keeping the rules accurate and explainable. The most effective segmentation plans begin with a small number of decisions tied to a clear campaign or publishing need. Groups, tags and segments are not interchangeable These terms are often used loosely, but they represent different jobs:...
