Higher Education
University RSS-to-Email Newsletters: A Practical Guide
The short answer: universities can automate audience-specific newsletters by treating departmental and topic RSS feeds as content sources, recording reader interests in Mailchimp Groups, and matching feeds to those Groups. One campaign can then create different content combinations for students, alumni, staff, researchers and external partners. This approach is most useful where content is already distributed across schools, departments, research centres, events systems, podcasts and institutional news sites. The higher-education communication problem A university rarely has one audience or one publishing team....
