If you’re running a newsletter from multiple content sources, you need some form of RSS feed aggregation - a way to combine content from different feeds into a single newsletter delivery. Several approaches exist, and they’re not equivalent. This guide compares them so you can choose the one that fits your situation. The short answer: use a simple feed merger when every subscriber should receive the same combined content. Use separate campaigns when each feed represents a genuinely separate newsletter....
Most Mailchimp users are running one RSS feed into one automated campaign. It works, up to a point. But the moment your content spans more than one source - a blog, a news feed, an events calendar, a jobs board - that single-feed setup starts to show its limits. You end up either picking one source and ignoring the others, or rebuilding the campaign manually every time you want to mix things up....
You can combine multiple RSS feeds in one newsletter in four main ways: run a separate campaign for each feed, add several feeds to a Mailchimp template, merge the sources into one combined feed, or use a multi-feed platform that selects content for each subscriber. The right method depends on whether everyone should receive the same content, whether sections must remain separate and whether subscribers can choose their interests. Simply merging everything together solves the input problem but does not decide who should receive each item....