Newsletter Automation
How to Choose Email Automation Tools for Content Newsletters
Choosing an email automation tool is easier when you define the workflow before comparing software. A platform that excels at welcome journeys may not solve the problem of assembling a recurring newsletter from several content feeds. Likewise, a basic RSS campaign may not support subscriber-level topic choices. This guide explains the main automation models and the questions to ask before committing to one. Define the job you want to automate Most email automation requirements fall into three broad categories....
