Newsletter
University RSS-to-Email Newsletters: A Practical Guide
The short answer: universities can automate audience-specific newsletters by treating departmental and topic RSS feeds as content sources, recording reader interests in Mailchimp Groups, and matching feeds to those Groups. One campaign can then create different content combinations for students, alumni, staff, researchers and external partners. This approach is most useful where content is already distributed across schools, departments, research centres, events systems, podcasts and institutional news sites. The higher-education communication problem A university rarely has one audience or one publishing team....
Non-Profit Newsletter Automation: A Practical Guide
The short answer: a non-profit can automate relevant newsletters by publishing different content types to separate RSS feeds, recording supporter interests as Mailchimp Groups, and matching each feed to the appropriate Groups. One scheduled campaign can then assemble a different mix of content for donors, volunteers, campaigners and service users. This guide is for teams that currently rebuild a general newsletter by hand or maintain several overlapping campaigns. It explains the content and audience decisions that need to be made before configuring the technology....
RSS Feed Aggregator for Email Marketing: Which Approach Actually Works
If you’re running a newsletter from multiple content sources, you need some form of RSS feed aggregation - a way to combine content from different feeds into a single newsletter delivery. Several approaches exist, and they’re not equivalent. This guide compares them so you can choose the one that fits your situation. The short answer: use a simple feed merger when every subscriber should receive the same combined content. Use separate campaigns when each feed represents a genuinely separate newsletter....
Newsletter Personalisation in Mailchimp: Beyond Merge Tags
Personalisation in email marketing has a reputation problem. It got associated with “Hi [First Name]” - the practice of inserting a subscriber’s name into a subject line and calling it personalisation. When inboxes are full of “James, here’s what you’re missing” subject lines from brands that have never sent anything relevant to James in their lives, the personalisation has become a form of mimicry rather than a genuine attempt to connect....
Mailchimp RSS Campaigns: What Most Setup Guides Get Wrong
Most guides to setting up a Mailchimp RSS campaign are accurate. They show you where to click, which field to fill in, and how to activate the campaign. Then they stop. What they don’t cover is why most RSS campaigns underperform after the first few sends - and what to do about it. This post is the guide that picks up where the others leave off. The short answer: a reliable Mailchimp RSS campaign depends on more than connecting a feed....