Non-Profit
Non-Profit Newsletter Automation: A Practical Guide
The short answer: a non-profit can automate relevant newsletters by publishing different content types to separate RSS feeds, recording supporter interests as Mailchimp Groups, and matching each feed to the appropriate Groups. One scheduled campaign can then assemble a different mix of content for donors, volunteers, campaigners and service users. This guide is for teams that currently rebuild a general newsletter by hand or maintain several overlapping campaigns. It explains the content and audience decisions that need to be made before configuring the technology....
