Personalisation
University RSS-to-Email Newsletters: A Practical Guide
The short answer: universities can automate audience-specific newsletters by treating departmental and topic RSS feeds as content sources, recording reader interests in Mailchimp Groups, and matching feeds to those Groups. One campaign can then create different content combinations for students, alumni, staff, researchers and external partners. This approach is most useful where content is already distributed across schools, departments, research centres, events systems, podcasts and institutional news sites. The higher-education communication problem A university rarely has one audience or one publishing team....
Non-Profit Newsletter Automation: A Practical Guide
The short answer: a non-profit can automate relevant newsletters by publishing different content types to separate RSS feeds, recording supporter interests as Mailchimp Groups, and matching each feed to the appropriate Groups. One scheduled campaign can then assemble a different mix of content for donors, volunteers, campaigners and service users. This guide is for teams that currently rebuild a general newsletter by hand or maintain several overlapping campaigns. It explains the content and audience decisions that need to be made before configuring the technology....
Newsletter Personalisation in Mailchimp: Beyond Merge Tags
Personalisation in email marketing has a reputation problem. It got associated with “Hi [First Name]” - the practice of inserting a subscriber’s name into a subject line and calling it personalisation. When inboxes are full of “James, here’s what you’re missing” subject lines from brands that have never sent anything relevant to James in their lives, the personalisation has become a form of mimicry rather than a genuine attempt to connect....