Publishers
RSS Feed Aggregator for Email Marketing: Which Approach Actually Works
If you’re running a newsletter from multiple content sources, you need some form of RSS feed aggregation - a way to combine content from different feeds into a single newsletter delivery. Several approaches exist, and they’re not equivalent. This guide compares them so you can choose the one that fits your situation. The short answer: use a simple feed merger when every subscriber should receive the same combined content. Use separate campaigns when each feed represents a genuinely separate newsletter....
