Company and People

Looking for a way of connecting with your subscribers by automating multiple RSS feeds in your email newsletters? You’ve come to the right place.

Our mission is to support, delight and connect content producers and their subscribers.

Since 2016 we’ve been supporting content producers around the world by helping them send automated multi-rss email campaigns to their subscribers. We’ve had the privilege of working with some of the most recognised brands and content producers automating 2 RSS feeds right up to clients who run hundreds of campaigns with thousands of RSS feeds.

Get email right, and we know it can be a hugely powerful medium. But you have to delight your subscribers. Which is why, with FlipRSS, you’re able to let your subscribers choose the feeds they are interested in. What could be better than an automated and personalised email newsletter!? FlipRSS saves you hours of time every day/week/month and each of your subscribers receives an email customised specifically for them based on their preferences.

As a devoted content producer, you’ll be well supported with FlipRSS. We are constantly talking with customers to understand their needs and continually developing our system with one eye on the future.

We’re a small team. Small enough to really care. We care about the quality of the product we produce, we care about the experience of every customer we have the privilege of working with, and we care about our impact.

It's a simple but highly engaging solution. Your subscribers choose what they're interested in and FlipRSS personalises the content they receive to ensure your email is a welcome addition to their inbox.

The latest release of FlipRSS, Maple, is our fourth major update and has seen the system re-written from the ground up. We’ve narrowed our focus from supporting multiple email service providers to just one - Mailchimp.

This has enabled us to deepen our integration with Mailchimp and deliver a more powerful solution at the same time as delivering a simplified customer experience. We're now officially a Mailchimp Partner and listed alongside other great integrations on the marketplace.

FlipRSS Mailchimp Parnership

We’re here to do a great job of supporting, delighting and connecting you and your subscribers.

FlipRSS is a product of Red Robot Studios.

5% of every FlipRSS subscription is donated to saving sea turtles.

Our Team

We are a small team of dedicated industry professionals with direct and recent experience of being in our clients' shoes. We empathise with the challenges faced when satisfying business goals alongside subscriber and customer needs. We also know first-hand the issues our clients face in terms of their limited time and resources.

We believe you don't have to be big to make a significant difference. Small consistent acts have an amazing compound effect. This goes for our approach to FlipRSS and our role in the community. From day one we've committed to donating 5% of sales to the Oceanic Society. We have continually resisted the urge to grow the focus of the business beyond the core of what we do best. And in fact, when we've seen good growth we've done exactly the opposite and narrowed the focus of our business further to magnify our impact.

  • James Qualtrough

    James Qualtrough

    Co Founder

    James has over 10 years experience in senior agency positions, delivering digital marketing solutions and strategies for clients. As the primary contact for clients on a day to day basis, James works to support users to get the most from FlipRSS and provide subscribers with the best possible experience. In addition to an agency background, James built and ran a successful hyperlocal news website for over 5 years and uses this knowledge of growing a content publishing platform to help clients and shape the product for subscriber engagement.

    James has spent his fair share of time hanging over cliff edges and rescuing sheep and the occasional person as a volunteer Coastguard and will be the one that makes sure any walk we go on will involve food at some point.

  • Andrew Gleave

    Andrew Gleave

    Technical Co Founder

    Andrew has over 20 years experience in software development, working for international clients and developing his own products, apps and communities. A full-stack developer, he has worked on all aspects of front-end and back-end system development. He aims to find a balance between technical delivery and customer experience and to produce sympathetic software. He has a deep love of learning and is always willing to jump in at the deep end.

    On team walks, Andrew will be the person we turn to for tree and plant identification and is probably the only one of us who has consistently kept a sourdough starter alive.

  • Leo Fosdal

    Co Founder

    In addition to running his own design business, Leo has worked in agencies for over 15 years. Leo is a perfectionist - loves his craft and is continually pushing himself to master digital design across a broad spectrum of disciplines. Leo's experience includes UI design, website development and animation. This breadth of knowledge ensures the handover between designing appealing interfaces and Andrew's development requirements and process is a seamless one.

    Leo's who we turn to for a weather forecast or to find the state of the tide. As a kitesurfer, Leo has developed a finely tuned radar for weather and can always tell you which beach you should be on for best surfing conditions.

We're lucky.

As a team, we not only share the same values and interests as each other, but our skillsets compliment each other. We count ourselves lucky to have worked together on a number of projects and initiatives, both for clients and for our own interests.

We all appreciate getting into the great outdoors, like a pint at the end of a good walk and value our time with our families and friends. Life is about working smarter - not longer. It's because of this, helping our customers save time and work smarter gives us a real buzz.

Frequently asked questions

What do I need to get started with FlipRSS?

All you need is a Mailchimp account. You’ll need to add a line of code into a newsletter template within your chosen email service provider and collect subscriber preferences through your newsletter sign up form. FlipRSS handles al of the RSS management and scheduling of your newsletters.

Can I try FlipRSS before paying?

Yes, we’d love you to try FlipRSS first and offer a full 30-day free trial with no credit card required. During this time we’ll help you get started and you can decide if you’d like to continue using FlipRSS after the 30 days.

What happens after my 30 day free trial ends?

At the end of your 30 day trial, if you haven’t entered your payment details your account will be frozen. You details and campaigns will be paused. If you decide to upgrade at a later date, your campaign details will be saved.

Is FlipRSS secure?

Security is extremely important to us. All data is encrypted and integration with Mailchimp is through their established and robust API.

What is the one-to-one support on offer in the Enterprise payment plan?

We’ll work with your teams over Skype or telephone call to get your first campaign set up and working exactly as you’d like it. We can advise on the ideal set up in your chosen mail provider for managing subscriber preferences and RSS automation and help with setting up your template.

What’s with the turtles?

We love turtles and turtles have flippers. We also commit to donating 5% of every subscription to saving sea turtles.

Automation for you, personalisation for your users

FlipRSS connects with Mailchimp allowing you to set up campaigns in each within the same account.


Our order process is conducted by our online reseller is the Merchant of Record for all our orders. Paddle provides all customer service inquiries and handles returns.