Publish
You publish an article, update, podcast or other item to a website with an RSS feed.
RSS feed to email, without the repetitive work
Turn your latest content into relevant, automated newsletters
FlipRSS connects your RSS feeds to Mailchimp, automatically assembles each newsletter and can match different content to each subscriber's interests.
- Automate newsletters from one or many RSS feeds
- Personalise content using Mailchimp Groups
- Keep your existing Mailchimp audience, template and reporting
- Publish once and let your newsletter run on schedule
No credit card required. Need to compare plans? View pricing.
Used by publishing teams in education, government, professional organisations and independent media.
The essentials
What is RSS-to-email?
RSS-to-email turns new content from an RSS feed into an email newsletter automatically. Instead of copying links, images and summaries into every campaign, a service checks your feed, finds new items and builds the next email for you.
Assemble
FlipRSS finds new feed items and prepares the right content for the newsletter.
Send
Mailchimp delivers the campaign using your audience, template and sending schedule.
New to feeds? Read the guide to finding a website's RSS feed or the focused WordPress RSS-to-email guide.
Why automate?
Make your existing content work harder
RSS-to-email removes the repeated production work between publishing content and sharing it with subscribers. It is especially useful for teams publishing frequently, managing several content sources or serving audiences with different interests.
Automation does not mean sending the same thing to everyone. With FlipRSS, each feed can be shown to everyone or mapped to specific Mailchimp Groups, so subscribers receive content based on the preferences they have chosen.
Save production time
Stop rebuilding routine newsletters by hand.
Increase relevance
Match topics and feeds to subscriber interests.
Send consistently
Keep campaigns running on the schedule you choose.
Improve engagement
Give readers more of the content they selected.
The FlipRSS difference
One newsletter can use multiple RSS feeds
A basic RSS newsletter normally takes items from one feed and sends the same selection to the whole list. FlipRSS is designed for organisations with several websites, departments, topics or content channels.
You can combine multiple RSS feeds in one automated email and decide which Mailchimp Groups should receive each feed. Two subscribers can therefore receive different versions of the same scheduled campaign without your team producing separate emails.
Standard RSS-to-email
- Usually one source feed
- One content selection for everyone
- Useful for a simple blog digest
FlipRSS multi-feed email
- Multiple feeds and content sources
- Content matched to subscriber Groups
- One automated campaign with personalised versions
For the detailed workflows, see automated email with multiple RSS feeds and using multiple RSS feeds in Mailchimp.
How FlipRSS works
From RSS feeds to an automated Mailchimp newsletter
FlipRSS adds multi-feed content selection and personalisation to the Mailchimp workflow you already use.
- 1
Connect Mailchimp
Authorise FlipRSS and choose the Mailchimp audience and template you want to use.
- 2
Add your RSS feeds
Paste in each feed URL and choose how its items should appear in the email.
- 3
Match feeds to interests
Show a feed to everyone or select the Mailchimp Group whose members should receive it.
- 4
Choose your schedule
Set when the campaign should check for content and send through Mailchimp.
- 5
Let the newsletter run
Continue publishing normally while FlipRSS and Mailchimp handle assembly and delivery.
Start your free trial
For implementation details, use the Mailchimp RSS-to-email integration guide.
Email platform
RSS-to-email with Mailchimp
Several email platforms provide basic RSS campaign features. FlipRSS is purpose-built to work with Mailchimp when you need multiple feeds, subscriber-level content selection and a more flexible automated newsletter workflow.
Mailchimp remains responsible for your audience, Groups, templates, sending and reporting. FlipRSS manages the RSS content, feed-to-Group rules and personalised campaign assembly.
Explore the Mailchimp integrationFrequently asked questions
RSS-to-email questions
No. You need the URLs of the RSS feeds you want to use and a Mailchimp account. FlipRSS provides a guided setup for connecting the audience, adding feeds, choosing Groups, selecting a template and setting the schedule.
Yes. FlipRSS can use multiple RSS feeds in one Mailchimp campaign. Each feed can be included for every subscriber or restricted to selected Mailchimp Groups.
No. FlipRSS works with Mailchimp. Mailchimp manages subscribers, templates, delivery and reporting; FlipRSS manages the feed content and personalisation rules used to build the newsletter.
Yes. Subscribers can select interests represented by Mailchimp Groups. FlipRSS then includes the feeds associated with those Groups when it assembles each person's version of the campaign.
Your campaign can be configured around the availability of new feed content, helping you avoid sending an empty newsletter. Use test sending and feed validation before activating the schedule.
Implementation resources
Continue with a practical guide
Find an RSS feed
Locate and verify the feed for a website or content section.
WordPress RSS-to-email
Use WordPress feeds to power an automated newsletter.
Automate multiple feeds
Plan a newsletter that draws from several sources.
Multiple feeds in Mailchimp
Follow the focused Mailchimp implementation workflow.
Build a newsletter that runs itself
Connect your feeds, match content to subscriber interests and let FlipRSS handle the repetitive work.
Start your 30-day free trialOr book a demo